MELKWEG REWIND
Visitors of Melkweg (venue) don't have the possibility to rewatch a clubnight or concert. We started with research, to lookback at events people like to see video's of people having fun, but pictures can also tell the atmosphere. We found out that the social media used by our target group were mostly Facebook & Instagram. We aimed our focus towards active users (people who post, like, write and have an oppinion). So we developed a concept around people who wanted to be in the spotlight. We decided to use this in the form of a ranking system based on the amount of likes. We used the element of competion as a trigger to compete against others. It had to be a stand-alone platform.
1. NAVIGATE TO REWIND
You can go to REWIND by clicking on the news item explaining 'Melkweg REWIND' or you can click on the red button in de navbar.
2. DISCOVER
Click on the red call-to-action button below to get started. Now you can choose an event to reminisce.
3. LOOKBACK
Once you picked an event you can navigate to the next clip or image by tapping on the image. The yellow bar below indicates the time duration before it will go to the next.
4. ADD
By clicking on the red 'add' button you can insert your own image or clip, it is only possible if you've been to the same event.
